by Matt Whelan | Feb 6, 2026 | Uncategorised
When Dietrich Mateschitz developed the Red Bull energy drink, one of the biggest commercial risks wasn’t the creation of an energy drink, it was the comparison consumers would make. Put a brand-new drink in a standard 330ml can – next to Coke and Pepsi – and you...
by Matt Whelan | Dec 15, 2025 | Uncategorised
Research in the field of artificial intelligence (AI) can trace its origins back to the mid-1950s. As with most technologies, the development of AI has involved decades of quiet progress smattered with occasional leaps forward accompanied by groundbreaking events,...
by Matt Whelan | Oct 2, 2025 | Uncategorised
At Mapped Out Media, we believe the people behind the work are just as important as the results. In this series, we’re introducing you to our team members so you can get to know the skills, passions, and personalities that drive our projects. This week, we sat down...
by Matt Whelan | Mar 25, 2025 | Uncategorised
When Mapped Out Media first branched out into managing social media for our clients, we did a lot of research before we started posting. We noticed that the style, tone – and even, seemingly, the overall objectives – of companies differed greatly when it came to...
